Else Neuländer-Simon, aka Yva, Studio Yva ::
fashion photography in the Weimar Republic, 1920′s-1930′s

1) fishnet stockings 1920’s, 2) no date, 3) 1929, 4) 1936, 5) Woman, wearing silk stockings, 1929

The end of the flappers’ era, the end of freedom

Immediately after Hitler came to power, he focused his attention on
strategically and methodically removing Jews from German society. The
Law for the Restoration of the Professional Civil Service was passed on
April 7th, 1933.

In August of 1933, Else‘s artist name (Yva) was included on the blacklist of “Jewish and foreign photographers for the press”. On October 4th, 1933, the Reich Press Law was issued. This law stated that all journalism had to be racially clean. All Jewish photographers names were erased from the editors’ archives, making the
photos government property. Yva and other photographers could no longer
collect royalties on these photos.

With the passing of the Nuremberg Laws in 1935, it became impossible for
Else to keep her work separate from the fact that she was Jewish. Even
though the studio was “aryanized” in 1936, it became difficult for Yva
to continue her work due to these laws and how Jews were treated at the
time. Many recognized her for her incredible work, but that was not
enough to keep Studio Yva open.

The last photo attributed to the studio was in August 1936 in Die Dame
and the studio closed in 1938. Like many other Jews and intellectuals
that remained in Berlin, Yva and her husband were sent to a
concentration camp, in their case, Majdanek. No records remain of what happened to them. src: Ohio University

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