The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911
In 1911, publisher Lucien Vogel dared photographer Edward Steichen to promote fashion as a fine art in his work. Steichen responded by snapping photos of gowns designed by leading French fashion designer Paul Poiret, hauntingly backlit and shot at inventive angles.
The photographs were published in the April 1911 issue of the magazine Art et Décoration. According to historian Jesse Alexander, the occasion is:
“now considered to be the first ever modern fashion photography shoot,”
The garments were imaged as much for their artistic quality as their formal appearance
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Edward Weston ~ Ritratto di Tina Modotti nella casa di Weston a Glendale, California, 1922. Courtesy Galerie Bilderwelt di Reinhard Schult via Artribune, also on Baltimore Museum of ArtEdward Weston ~ Tina Modotti, Glendale, California, 1922 | src Minneapolis Institute of Art (MIA)Edward Weston ~ Girl in Canton Chair (Tina Modotti), 1921 [Image of a woman (Tina Modotti) sitting in a wicker chair. Three wicker side tables surround her] | src Nelson-Atkins museum
Edward J. Steichen :: Cyclamen (Mrs. Philip Lydig). Camera Work (nº 42-43), 1913.Edward J. Steichen :: Cyclamen, Mrs Philip Lydig. Published in Camera Work, 1913. Photogravure on Japanese paper.| src Ryerson Image Centre
Paul Haviland :: Isabelle d’Armont, 1909, platinum print. | src 19th Century American Photographs at Lee GalleryPaul Haviland (1880-1950) :: Femme en costume de danseuse, entre 1898 et 1916, épreuve au platine. Musée d’Orsay
Clarence Hudson White :: Mrs. Fox (Kate Parsenau), New York, 1910. Platinum print. | src Library of Congress better resolution: image belowClarence H. White :: Kate (Parsenau) Fox, head-and-shoulders portrait, facing left, 1910. Platinum print. | src: Library of CongressClarence H. White :: Girl with Bowl, 1907. Platinum print. | src Princeton University Art museum
In his first years as a photographer, White concentrated on genre subjects like this one, often using young women as his models. Throughout his career, he continued to photograph women, from his mother and members of his wife’s family to well-known actresses of the day, such as Maude Adams. White attempted to imbue women with notions of truth and beauty, a view not uncommon among the photographers known as Pictorialists, who considered the female subject to be the most artistic and spiritual choice in the history of art. Photographs like this one allowed White to experiment with dramatic lighting while simultaneously relating photography to a long tradition of painting, through his use of a female model. [source of text]
Clarence H. White :: Woman on rocks, Caritas Islands, Connecticut, 1909. Platinum print. | src Princeton Univ. Art museum
Edward H. Weston (1883 – 1956) ~ Prologue to a Sad Spring [Margrethe Mather], 1920 | src women artists in HistoryEdward Weston ~ Prologue to a Sad Spring [Margrethe with hat, looking over right shoulder, hand on chest, shadow of a tree on a barn wall] 1920. Gelatin silver print | src CCPEdward Weston ~ Prologue to a Sad Spring [Margrethe standing in dark cloak to left; shadow of tree on barn wall to right], 1920. Platinum or palladium print | src CCP