This portrait gained fame when it was rumored to be Josephine Sarah Marcus, Wyatt Earp’s third wife. A novelty company, The Pastime Novelty Company, in New York City, published the picture as a postcard, and Kaloma became widely popular as a pin-up during World War I.

This photogravure (image above) of a semi-nude woman was published on the cover of I Married Wyatt Earp. Editor Glen Boyer insisted it was a picture of Josephine Earp from 1880 but the picture was actually copyrighted in 1914. The 1914 copyright is the earliest known version of the photograph. Circulated by the ABC Novelty Company in Brooklyn, New York, in 1914. It is labeled “Kaloma” underneath, and at the bottom right is printed, “© 1914-P.N.Co.”, which was the copyright of the Pastime Novelty Company.