
Michiko Meinl-Tanaka by Edith Glogau

images that haunt us





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The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911
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The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911
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The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911
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The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911
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The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911
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The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911
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The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911
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The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911
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In 1911, publisher Lucien Vogel dared photographer Edward Steichen to promote fashion as a fine art in his work. Steichen responded by snapping photos of gowns designed by leading French fashion designer Paul Poiret, hauntingly backlit and shot at inventive angles.
The photographs were published in the April 1911 issue of the magazine Art et Décoration. According to historian Jesse Alexander, the occasion is:
“now considered to be the first ever modern fashion photography shoot,”
The garments were imaged as much for their artistic quality as their formal appearance

Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via

Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via

Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via

Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via

Edward…
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Laure Albin Guillot :: Madame Sciama, Paris, ca. 1940 | Collections Roger-Viollet via L’Œil de la photographie

Ormond Gigli :: Girls in the Windows, NYC, 1960.
/ src Staley Wise Gallery via Artsy / color version

The image shows a woman, in whole-length, standing at foot of staircase, wearing evening clothes including tiara; a big cat skin at her feet. The Home magazine; Ball & Welsh [Fashion illustration for Ball and Welsh, published in The Home magazine]. Printed from original glass negative | src SLV

Ruth Hollick was an Australian commercial photographer who became famous for her portraits of children. She worked from about 1910 in Melbourne.