The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911
In 1911, publisher Lucien Vogel dared photographer Edward Steichen to promote fashion as a fine art in his work. Steichen responded by snapping photos of gowns designed by leading French fashion designer Paul Poiret, hauntingly backlit and shot at inventive angles.
The photographs were published in the April 1911 issue of the magazine Art et Décoration. According to historian Jesse Alexander, the occasion is:
“now considered to be the first ever modern fashion photography shoot,”
The garments were imaged as much for their artistic quality as their formal appearance
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Ruth Hollick (1883-1977) ~ Miss Pearce. Fashion for ‘The Home’, March 1921. Glass negative | src SLV · State Library of Victoria
The image shows a woman, in whole-length, standing at foot of staircase, wearing evening clothes including tiara; a big cat skin at her feet. The Home magazine; Ball & Welsh [Fashion illustration for Ball and Welsh, published in The Home magazine]. Printed from original glass negative | src SLV
Ruth Hollick (1883-1977) ~ Child Fashion for ‘The Home’, December 1920. Ball & Welsh [Fashion illustration for Ball and Welsh, published in The Home magazine]. Glass negative | src SLV · State Library of Victoria
Ruth Hollick was an Australian commercial photographer who became famous for her portraits of children. She worked from about 1910 in Melbourne.
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