The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911The First Modern Fashion Photography Shoot. Paul Poiret by Edward Steichen, 1911
In 1911, publisher Lucien Vogel dared photographer Edward Steichen to promote fashion as a fine art in his work. Steichen responded by snapping photos of gowns designed by leading French fashion designer Paul Poiret, hauntingly backlit and shot at inventive angles.
The photographs were published in the April 1911 issue of the magazine Art et Décoration. According to historian Jesse Alexander, the occasion is:
“now considered to be the first ever modern fashion photography shoot,”
The garments were imaged as much for their artistic quality as their formal appearance
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Edward Steichen, L’Art de la Robe by Paul Poiret in Art et Décoration, 1911 via
Edward Jean Steichen :: Dancer and actress Tilly Losch walking between two big pillars with head tilted to the side and open palms, wearing a costume of her own design for the play ‘Wake up and Dream’. Originally published in Vogue magazine, 1930. | src and hi-res Getty Images
Edward Steichen :: “The Blue Sky”, Dana Steichen, ca. 1925. Palladium print. | src George Eastman museumEdward Steichen :: “The Blue Sky”, Dana Steichen, ca. 1923. Palladium print. | src George Eastman museum
Edward J. Steichen :: Cyclamen (Mrs. Philip Lydig). Camera Work (nº 42-43), 1913.Edward J. Steichen :: Cyclamen, Mrs Philip Lydig. Published in Camera Work, 1913. Photogravure on Japanese paper.| src Ryerson Image Centre
Edward Steichen :: Nude with Lilacs (Twenty-Five Photographs), negative 1936, printed 1981-82. Printer George Tice. | src Museum of Fine Arts Boston more [+] by this photographer
Edward J. Steichen :: Tamaris with a large Art Deco scarf. Design by Sonia Delaunay, 1925. | src Edward Steichen and Art Deco Fashion @ l’œil de la photographie
Edward Steichen :: «Eva», 1930 / via fawnvelveteen and ourpastdreams / original source: la Petite melancolie (now deactivated) more [+] by this photographer
un regard oblique 